archive for the ‘Typographic Scoreboard’ Category

Fortune (April 1966)

In this issue, containing 136 full- or double-page ads, the battle of roman vs. sans-serif types continues, with accounts being squared in the use of text types. There were 66 ads with 8 different sans-serif types, and 66 ads with 16 different romans. The nod went to the sans-serifs for display purposes, however, in which […]