Esquire (October 1963)
Survey shows that in issue checked Roman typefaces outnumbered the others on approximately a two-to-one bassis. The magazine examined this quarter was Esquire, issue of October 1963. Fifty-five full- and double-page ads were examined for display and text types. Esquire’s advertising has a distinct emphasis on men’s clothing and furnishings. In display, 31 ads featured […]