archive for the ‘Typographic Scoreboard’ Category

Fortune (June 1963)

The magazine examined this quarter is Fortune, issue of June 1963. We checked 109 full- and double-page ads for display and text types. Captions, address lines, etc., are not included. It may be noted that the majority of the advertisements in this business periodical are conservative in design. The sans-serifs, particularly in the traditional gothic […]