The New Yorker (April 13, 1963)
Only the full-page and double-page spreads were analyzed; 71 advertisements were scanned. There were 31 different types used for display, plus 5 hand-lettering styles, and 21 types for composition of body copy. A total of 40 different types was used. In body composition, the roman types more than held their own, although with considerably more […]