archive for the ‘Typographic Scoreboard’ Category

McCall’s (June 1965)

None of the advertisements in this issue would have been candidates for a display of adventurous type selection. In this issue of the well-known housewife’s magazine, roman types dominated the 62 full-page advertisements. In the display category, 39 ads featured 16 roman typefaces, while 9 sans-serifs were used in 16 ads. For text composition, similar […]