archive for the ‘Typographic Scoreboard’ Category

Fortune (December 1964)

The sans-serifs collect all the honors, both in text and display, in the big year-end issue. There were 109 full-page advertisements to analyze in this big year-end issue, and the sans-serifs appear to have collected all the honors, in both the text and display categories. For text composition, five different sans-serifs were used in 53 […]