archive for the ‘Typographic Scoreboard’ Category

Vogue (April 1964)

An interesting note is that this publication makes heavy use of types popular even 40 years ago. This month, Scoreboard examined Vogue, long a favorite magazine for this department when edited by J. L. Frazier. In the 78 full-page ads, there were 15 different roman types used for display in 37 ads, while 10 sans-serifs […]