The New Yorker (March 7, 1964)
Romans lead in display in this issue, but last year at this time sans-serifs were ahead, 27 to 20. Seventy-six full- and double-page ads were checked for the types used in display and in text composition. For display purposes, 20 different roman types were used in 40 ads, while 9sans-serif faces were used in 29 […]