Ladies Home Journal (December 1963)
Two oldies—Cheltenham and Century—head the list of roman display types, with Franklin Gothic leading the field in sans-serif display faces. Sixty full- and double-page ads were examined for display and text types. In the display column, 31 ads featured 13 different roman types, while 21 ads contained 8 different sans-serif types. For text composition, 14 […]