Posts Tagged ‘Herbert Lubalin’

Herbert Lubalin Advocate of Provocative Typography

There is a new word to describe typography. This word is provocative. Its initiator is an advertising typographer named Herbert Lubalin. Most New England printers now know just what Herb Lubalin means when he says that something is provocative—or it isn’t. These same printers may not yet have recovered from their experience; nor, even more […]